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Pitter-Platter launches 2nd flagship store at Kolkata's Quest mall
The Telegraph, Wednesday 12 November 2014

The brand aims to expand their retail footprints and tap all the metros and B towns of the country having enormous potential



Pitter-Platter, the high-end crockery store conceived by Jyoti Goenka, found a new destination on the 3rd floor of Quest Mall, Kolkata. Spread over an area of 300 sq. ft,. this store especially houses top-end brands like Wedgwood, Royal albert, Noritake, Gray rose and Nachtmaan to name a few. Designed by Interior Designer Pooja Bihani, the store has got an European look and feel which has been conceived by the owner. The whole decor has been completed in one and a half months.

"Located centrally this luxury mall defines in true sense the kind of merchandise that we are offering. Here we are getting a variety of clients who are visiting the mall and our prime message is to convey that we are a multi-brand outlet having a great range of tableware solution for any purpose. We are aiming to procure many more high-end brands from different parts of the world and we are very getting an overwhelming response so far," shares Jyoti Goenka – owner of Pitter-Platter.

Pooja Bihani, Proprietor, Spaces and Design, shares with us her experience of designing the outlet at Quest, "For Pitter-Platter as this is a very high-end crockery store we carved out a niche design for them so that each piece of merchandise gets highlighted in its own way. The use of the colours like black, white and golden adds to that old world charm, luxury and the elegance which is required for this type of store. The black & white diagonal flooring, the chandelier at the ceiling all has been meticulously planned and intricately positioned to exude a grand look and feel of the bygone era. In terms of creating an identity for the brand we have tried to display the merchandise in a very artistic manner which is going to attract any customer and even one who is passing by will stand for a minute to understand what Pitter-Platter is!"

"In terms of expansion we are looking at opening more stores in metros like Mumbai, Chennai, Bangalore and even the B Towns which have got immense potential. We are opening another store near City Centre Salt Lake next month with which the number will go up to three stores in Kolkata. We are also looking at giving franchisee model and in this FY we will open four more stores in different parts of India," signs off Jyoti.






t2 TAKES A SNEAK PEEK INTO THE NEWEST PAMPER POINT ON THE BLOCK
The nail bar, bright and beautiful, houses every colour on the spectrum. Three pedicure-manicure stations sit proud, propped up by luxe silk cushions. The mood is Zen (there’s a Buddha), the feel organic (lots of wicker) but the accents all around are vintage and quirky. The English rose-print baskets and the bunch of roses hanging or placed on a watering can reveal delightful detailing. You're transported to a happy, snug cocoon even before the beauty treatment begins. Pictures by Pabitra Das.

The awning is carnival-like. Canary yellow and white-striped. The signpost is wrought iron, very art nouveau. Inside, there's chessboard flooring and a chandelier-dotted high ceiling with ample arches. On the ground floor of Jubilee Court at 11/1 Ho Chi Minh Sarani (opposite Jyoti Vihar) there's a whole new story unfolding — in all 1,550sq ft of it. Welcome to the newest Juice Salon & Spa, which throws its doors open later this week. This is the chain's second address in the city. The older one on Burdwan Road has already taken the Alipore chic-erati (both male and female) by storm. About three-and-a-half years ago Reshma Sambtani, now Daing, became the first franchise-owner of the Mumbai-based brand Juice. Her sister Anjali joined her soon. Reshma has been in the hair and beauty biz for nearly a decade, having first come under the spotlight for taming Shahid Afridi's tresses. Things are very different now, she says — the attitudes have changed, both towards money and towards yourself. "Especially men; earlier they would come in for haircuts and the occasional pedicure. But today they are as inclined towards grooming as women."

Anjali Sambtani and Reshma S. Daing at the new Juice Salon & Spa
The ground level is where the main activities are — reception, waiting, five hair stations, three for manicure-pedicure, nail bar and one beauty room. The antique-finished walls house larger-than-life mirrors. There’s liberal use of the damask motif — on doors and on walls. Interior designer Pooja Bihani clearly has a soft spot for the beautiful design. “We wanted to give it a neo-classic look and feel,” says Reshma. The new Juice might look and feel different, but its product base is still wide, with labels like Schwarzkopf, TIGI, Seah, Forest Essentials and Remy Laure in the basket. But Alipore loyalists need not worry. Your favourite staff are not being poached by the new one. Jubilee Court has a whole new team, trained Juice-style, of course. Shradha Agarwal



Sweet spots

Up the spiral stairs, nestled in front of two beauty rooms, lies the hair spa and head massage area that’s equipped with its own shampoo station. The warm colours, the mood lighting, the smells, the spa sounds… Ah serenity!



This high-back single-seater sofa is plush and, well, plum. The delicious colour is offset by cool, kitsch cushions. The outdoorsy feel comes from the lamppost overhead. Don’t have to mind your head, it’s hand-painted!